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Advertising: Find Books

A guide to resources on advertising in Fontbonne's Jack C. Taylor Library.

In the Stacks: Getting Started

Most relevant materials can be found in the "HF" call number range.

Because advertising is such a wide and inter-disciplinary field, useful resources can also be found in other subject areas, including business, marketing, and sales.

HERE is a link to a list of the subject headings in the library's collection.  

Browsing: Advertising

Call Number | Subject

HF 5001 - 6182 Business 
HF 5410 - 5417 Marketing
HF 5801 - 6182 Advertising

LC Call Numbers

The Fontbonne library uses Library of Congress call numbers to organize its collection. The classification system separates all material into 21 classes, each with its own alphabet letter. These classes are divided into smaller classes, or subclasses, identified by additional letters and numbers.

You can search Fontbonne's library catalog by call number HERE.

call no graphic

Fontbonne University Online Catalog

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Search the catalog for print & e-books, DVDs, streaming video, and print reference materials.


You can also do an Advanced Search.

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Keywords and Search Term Examples

Use any combination of the following terms to search the Fontbonne Library Classic Catalog (for books, DVDs, eBooks, etc.); you can also use them to get started with any of the library's subject-specific Digital Resources. ​Advertising wordcloud

@ the Library

These books are available at Fontbonne's Jack C. Taylor Library. Make note of the call number included to find them on the shelf. (Hint: If you click on the title, you can text the call number to your phone!)

Reference Shelf

Jack C. Taylor Library • 6800 Wydown Blvd. • St. Louis, MO 63105
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t: 314-889-1417 • f: 314-719-8040
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