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Advertising: Additional Resources

A guide to resources on advertising in Fontbonne's Jack C. Taylor Library.

Tips for an Effective Advertising Campaign

  • Go after your target audience.
  • Don't try to be everything to everyone.
  • Highlight your competitive advantage.
  • Establish an image.
  • You have to spend money to make money.
  • Advertise in the right places.
  • Test your ads in advance.
  • Monitor your ads.
  • Don’t jump on every bandwagon that rolls by.
  • Don’t be a follower.
  • Have the courage to stand out

Government Resources

Missouri Specific Resources

Websites

Advertising Websites

Smarter Searching

Search for scholarly information with links to Fontbonne Library resources. If you can't access full-text, visit the Library website and request the article via Interlibrary Loan (ILL) and we'll e-mail it to you when it arrives.

Use Google's Advanced Image Search to find relevant photos and other images.

Multimedia


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