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Advertising: Additional Resources

A guide to resources on advertising in Fontbonne's Jack C. Taylor Library.

Tips for an Effective Advertising Campaign

  • Go after your target audience.
  • Don't try to be everything to everyone.
  • Highlight your competitive advantage.
  • Establish an image.
  • You have to spend money to make money.
  • Advertise in the right places.
  • Test your ads in advance.
  • Monitor your ads.
  • Don’t jump on every bandwagon that rolls by.
  • Don’t be a follower.
  • Have the courage to stand out

Government Resources

Missouri Specific Resources


Advertising Websites

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