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This research guide provides you with starting points for finding information on marketing and market research.
@ the Library: DVD's
Marketing to multi-ethnic consumers
Call Number: HF 5415.127 .M37 2007
Call Number: HF1416 .I67 2005
Global marketing: case study : TaylorMade-Adidas Golf
Call Number: HF5415.2 .M37 2004
Segmenting & targeting markets: case study, Chocolates à la Carte
Call Number: HF5415.127 .S44 2004
This is Broken
Why are so many things broken? In a hilarious talk from the 2006 Gel conference, Seth Godin gives a tour of things poorly designed, the 7 reasons why they are that way, and how to fix them.
How To Get Your Ideas To Spread
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Additional Resources >>
May 17, 2022 3:44 PM
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Jack C. Taylor Library
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