Communication, Culture, and Change: Multimedia

Call Number: HF5822 .A4 2007

Date: 2007

America is a consumer culture, saturated with mass media images. Much of the physical, informational, and cultural space is for sale: billboards, TV, magazines, newspapers--even the backstop behind home plate--are places where ads offer products that promise to improve our lives. Advertising affects everyone, sometimes consciously, sometimes unconsciously, in ways both gross and subtle. This film explores the role of images from ads in contemporary life, the power of modern advertising, and the influence of advertising saturation on world view and self-image. A concise cultural psychoanalysis of our nation's principal inhabitants, Consumer Man and Consumer Woman.

Call Number: HF5831 .D43 2003

Date: 2003

Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries to keep Americans hooked on their dangerous products.

Call Number: HF6146.P78 G74 2011

Date: 2011

Morgan Spurlock exposes Hollywood's "dirtiest little secret", the games they play to get advertisers' products strategically placed in movies and on television. Spurlock, uses his irreverent comedic style to infiltrate corporate boardrooms and ad agency pitch meetings to show how far they will go without our even knowing it.

Call Number: HM1166 .T452 2006

Date: 2006

Dr. Tanner on her contributions to the understanding of language, meaning and conversational style, including looking at "private speaking," and particularly the "metamessages" we transmit.

Call Number: P94.5.W65 M57 2012

Date: 2012

As the most persuasive and pervasive force of communication in our culture, media is educating yet another generation that a woman's primary value lay in her youth, beauty and sexuality, and not in her capacity as a leader, making it difficult for women to obtain leadership positions and for girls to reach their full potential. The film accumulates startling facts and statistics that leave audiences shaken and armed with a new perspective.

Call Number: P96.S5 C63 2009

Date: 2009

"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized commercial performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations"--Container.