Skip to Main Content

Marketing: HOME

Welcome to the Marketing Guide

Use this guide to help you start your research assignment or to familiarize yourself with your subject discipline's search tools and strategies. Each discipline has it's own research methods, databases, peer reviewed scholarly journals, and authorities or experts. We can't cover everything in one guide, but this is a good jumpstart on your journey. 

Contact the librarian listed for more help on navigating specific resources and finding information you need. We're excited you're here!

Research Topics in Marketing

Here are a few examples of research topics in the Communication, Culture and Change disciplines:

  • factors that improve brand performance
  • social media marketing impact on customer behavior
  • comparative analysis of the purchase decisions of Gen Z vs. Millennials
  • text vs. image vs. video in social media marketing

Research @ Fontbonne

Other Guides you might find useful:

Library Help

Profile Photo
Library Help
Contact:
Jack C. Taylor Library
6800 Wydown Blvd.
St. Louis, MO 63105
(314) 889-1417
libraryhelp@fontbonne.edu

Jack C. Taylor Library • 6800 Wydown Blvd. • St. Louis, MO 63105
Founded by the Sisters of St. Joseph of Carondelet.
t: 314-889-1417 • f: 314-719-8040
CHAT 24/7 | libraryhelp@fontbonne.edu

All guides licensed under a CC BY-NC-SA 4.0 license.