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Marketing: Find Articles

Database Search Tip

Database Tips and Tricks

If you are searching for a topic within a specific subject discipline, be sure you are using the appropriate database. Databases are not created equal, and sometimes your search strategies can make a big difference. Use the 'Help' files at the top of the screen or ask a Librarian to maximize your results. 

Searching Keywords and Phrases

Using keywords and phrases helps you to accurately and efficiently search for information whether you are searching in a library database or in Google/Google Scholar. You'll want to use 2-3 keywords that are related to your topic in order to find the best information. Below are some examples, but you can always ask a librarian to help you come up with keywords in order to scope your search appropriately. 

  • brand performance
  • social media and customer behavior
  • Generation Z and marketing
  • text and marketing, image and marketing, video and marketing

Best Bets

Subscription resources are available to Fontbonne students, faculty, & staff. Guests are welcome to visit us the Jack C. Taylor Library. For a complete list of databases, see the Digital Resources Alphabetical List.

Marketing Journals

Here is a selected list of journals available through Fontbonne's Digital Resources. You can find these and more by searching journals with titles that contain the word 'marketing'


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