Library: Marketing: Find Articles

Database Search Tip

Database Tips and Tricks

If you are searching for a topic within a specific subject discipline, be sure you are using the appropriate database. Databases are not created equal, and sometimes your search strategies can make a big difference. Use the 'Help' files at the top of the screen or ask a Librarian to maximize your results.

Searching Keywords and Phrases

Using keywords and phrases helps you to accurately and efficiently search for information whether you are searching in a library database or in Google/Google Scholar. You'll want to use 2-3 keywords that are related to your topic in order to find the best information. Below are some examples, but you can always ask a librarian to help you come up with keywords in order to scope your search appropriately.

brand performance
social media and customer behavior
Generation Z and marketing
text and marketing, image and marketing, video and marketing

Best Bets

Subscription resources are available to Fontbonne students, faculty, & staff. Guests are welcome to visit us the Jack C. Taylor Library. For a complete list of databases, see the Digital Resources Alphabetical List.

JSTOR - Arts & Sciences I-IV This link opens in a new window
Articles from scholarly journals cover a range of topics, including science, business, law, mathematics, language, psychology, and ethnic and multicultural studies.
Business Source This link opens in a new window
Articles, citations, SWOT analyses, company profiles, market research, industry, and country reports.

Marketing Journals

Here is a selected list of journals available through Fontbonne's Digital Resources. You can find these and more by searching journals with titles that contain the word 'marketing'