Library: Marketing: Find Books

Browsing: Marketing

Because Communication Studies is such a wide and inter-disciplinary field, useful resources can also be found in other subject areas, including oratory, journalism, telecommunication, marketing, and advertising.

HERE is a link to a list of the subject headings in the library's collection.

Call No. | Subject

HA	Statistics
HB	Economic Theory, Demography, Business Cycles
HC	Economic History
HD	Economic History
HF	Commerce
HG	Finance
BD, BF, RC	Cognitive Psychology
HD, HF	Organizational Psychology
HM, BF	Social Psychology

Fontbonne University Online Catalog

Search the CATALOG for print materials, audio & ebooks, DVDs, and streaming video.

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@ the Library: Print Books

Hooked by Michael Moss
ISBN: 9780812997293
Date: 2021-03-02
The Business of the Fifa World Cup by Simon Chadwick (Editor); Paul Widdop (Editor); Christos Anagnostopoulos (Editor); Daniel Parnell (Editor)
ISBN: 9780367640200
Date: 2022-04-08
The Aisles Have Eyes by Joseph Turow
ISBN: 9780300212198
Date: 2017-01-17

Searching the Catalog using Keywords

Here are some examples of keywords:

brand performance
social media and customer behavior
Generation Z and marketing
text and marketing, image and marketing, video and marketing

@ the Library: eBooks

The Business of Choice by Matthew Willcox
ISBN: 9781839820700
Date: 2020-09-28
Consumer Culture Theory by Domen Bajde (Editor); Dannie Kjeldgaard (Editor); Russell W. Belk (Editor)
ISBN: 9781787542853
Date: 2019-04-10
Marketing in a Digital World by Aric Rindfleisch (Editor); Alan J. Malter (Editor)
ISBN: 9781787563391
Date: 2019-09-19
Marketing in Customer Technology Environments by Devanathan Sudharshan
ISBN: 9781839096006
Date: 2020-04-16