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Marketing: Find Books

LC Call Numbers

The Fontbonne library uses Library of Congress call numbers to organize its collection. The classification system separates all material into 21 classes, each with its own alphabet letter. These classes are divided into smaller classes, or subclasses, identified by additional letters and numbers.

call no graphic

Browsing: Marketing

Because Communication Studies is such a wide and inter-disciplinary field, useful resources can also be found in other subject areas, including oratory, journalism, telecommunication, marketing, and advertising.

HERE is a link to a list of the subject headings in the library's collection.

Call No.  |  Subject


HB Economic Theory, Demography, Business Cycles
HC Economic History
HD Economic History
HF Commerce
HG Finance
BD, BF, RC Cognitive Psychology
HD, HF Organizational Psychology
HM, BF Social Psychology

Fontbonne University Online Catalog

Fontbonne University



Search the catalog for print & e-books, DVDs, streaming video, and print reference materials.


You can also do an Advanced Search.

@ the Library: Print Books

Searching the Catalog using Keywords

Here are some examples of keywords:

  • brand performance
  • social media and customer behavior
  • Generation Z and marketing
  • text and marketing, image and marketing, video and marketing

@ the Library: eBooks

Jack C. Taylor Library • 6800 Wydown Blvd. • St. Louis, MO 63105
Founded by the Sisters of St. Joseph of Carondelet.
t: 314-889-1417 • f: 314-719-8040
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All guides licensed under a CC BY-NC-SA 4.0 license.