Marketing: Find Books

The Fontbonne library uses Library of Congress call numbers to organize its collection. The classification system separates all material into 21 classes, each with its own alphabet letter. These classes are divided into smaller classes, or subclasses, identified by additional letters and numbers.

Because Communication Studies is such a wide and inter-disciplinary field, useful resources can also be found in other subject areas, including oratory, journalism, telecommunication, marketing, and advertising.

HERE is a link to a list of the subject headings in the library's collection.

Call No.  |  Subject

Search the catalog for print & e-books, DVDs, streaming video, and print reference materials.

You can also do an Advanced Search.

Here are some examples of keywords:

• brand performance
• social media and customer behavior
• Generation Z and marketing
• text and marketing, image and marketing, video and marketing